Your guide to merch stores
More than a platform.
A complete merch experience.
Discover MerchOS, a powerful combination of integrated systems used within Brand Revolution, designed to deliver a seamless and industry-leading merch experience.


Explore
What's a merch store?
Merch at your fingertips.
All in one place, under control, and always on brand.
A merch store is your go-to hub for branded gear, a simple, user-friendly platform that takes the hassle out of managing merch. No more juggling one-off requests or tracking spreadsheets, just easy ordering, fast fulfilment, and full visibility over what's going out the door.
With a merch store you can
Send welcome gifts to new starters
Surprise employees with thoughtful rewards
Let clients access exclusive branded items
Give team leads a quick way to grab pre-approved stock for events and offsites
Why use a merch store?
On brand, on time, off your plate.
We handle the platform, the logistics and the fulfilment, you keep control of the brand and the fun.
01
Keep your brand on point
Control how your brand shows up with a fully approved, centralized merch channel, no more off-brand swag floating around.
02
Make procurement easy
Streamline the entire process with simplified ordering, invoicing, and Punchout integrations.
03
No tech headaches
We handle all the infrastructure, hosting, updates, and security, so you don't have to lift a finger.
04
You focus on the fun stuff
Control how your brand shows up with a fully approved, centralized merch channel, no more off-brand swag floating around.
Take the tour
Explore the MerchOS platform.
Step through the journey your team and users actually experience, from landing page to checkout.
Identity
Your store is an extension of your brand identity. Every element, from layout to tone, is designed to feel unmistakably yours.
Navigation
A fast, filterable catalogue that keeps even large ranges easy to shop.
Product Details
Everything a shopper needs to buy with confidence, plus room to tell the story.
Order & checkout
Everything users need to review, adjust and complete their order, in one clear, confident experience.
Watch it in action
Performance features
Built for scale, ready out of the box.
Everything from payments to procurement, fulfilment to fine-grained access, engineered into one platform.
How our clients use their stores
A strategic tool for brand, operations, and culture.
From internal engagement to global brand consistency, a branded merch store does far more than distribute products.
Employee Engagement & Culture
Welcome Kits & Onboarding Packs
Create a great first impression with curated starter packs for new hires.
Milestone Gifts & Rewards
Recognise work anniversaries, promotions, or achievements with claimable merch.
Internal Recognition Programs
Tie merchandise into performance awards, peer-to-peer recognition, or bonus incentives.
Event & Conference Support
Event Kits & Uniforms
Let event teams or booth staff order approved clothing, signage, and collateral.
Onsite Activations
Use your store as the backend for live printing stations, pop-ups, or QR-code claims.
Global Distribution & Localisation
Multi-region Fulfilment
Serve global teams with region-specific stores for faster delivery and local compliance.
Language or Brand Variants
Offer merchandise tailored to sub-brands, campaigns, or regional identities.
Gifting & Promotional Campaigns
Client & Prospect Gifting
Launch targeted campaigns with claimable codes for curated gift selections.
Seasonal Promotions
Use the store for year-end gifting, product launches, or limited drops.
Operational Efficiency
Self-Serve Procurement
Empower departments or offices to order merch without manual approvals or emails.
Punchout Integration
Seamlessly connect with tools like Coupa, SAP Ariba, or Ivalua for spend control and reporting.
Cost Centre / Entity Specific Billing
Automate who pays for what and how, internally or externally.
Access Control & Budget Management
Gift Codes & Redemption
Offer merch selectively without making the store public.
Role-based Access & Approval
Ensure only the right users see or order specific products.
Partner & Franchise Support
Channel Partner Merch Portals
Give distributors, partners, or affiliates access to order approved merch.
Franchisee Uniform Ordering
Ensure consistency across locations while making reordering easy.
Brand Protection & Consistency
Pre-approved Product Ranges
Avoid off-brand merch by offering only vetted, brand-safe items.
Multi-brand or Sub-brand Support
Manage multiple identities under one roof, with product variants by team, region, or campaign.
Style Guidelines Built In
Control fonts, logos, colours and placement for all items, no more inconsistent branding.
Trusted by
Case studies
Proven across teams and territories.
From global rebrands to multi-market launches, here's how clients put MerchOS to work.
GXO
Logistics


Challenge
As GXO spun off from XPO Logistics, they needed to rebrand across multiple sites and share their new identity with internal teams. With multiple legal entities requiring separate invoicing and a need for order approval controls, the merch process had to be both flexible and compliant.
Solution
We delivered GXO welcome kits to hundreds of locations and launched a self-serve merch store for internal teams. Orders ran through a user hierarchy approval flow, so team members' requests needed sign-off from assigned approvers. Approvals were managed in our CMS backend, with parent users notified by email to approve or decline directly. This kept purchasing controlled, reduced waste, and held reporting and invoicing accurate across multiple entities.
Professional network


Challenge
The existing merch process lacked consistency and wasn't reaching key markets. They needed a simplified event purchasing solution that reduced the complexities of invoicing across multiple legal entities, and wanted to enable personal purchases and support the use of gift codes.
Solution
We launched a merch store featuring both stocked and made-to-order products, integrated with Coupa Punchout for smooth procurement and invoicing. Alongside this, a personal purchase store was introduced, allowing employees to buy for themselves or redeem gift codes issued by their managers. For special events, users can request custom orders, with full support from our consultant and client service teams, from design to delivery.
Nikon
Imaging


Challenge
Complex invoicing across the region, managing stock levels, and ensuring brand identity was upheld consistently had all become a real issue for Nikon. With multiple markets and entities to account for, there was no single place to keep ordering, billing and brand standards under control. Nikon needed a new hub to manage this properly and bring the whole process together.
Solution
The Business tier felt like the right fit for the Nikon team, allowing us to simplify their invoicing needs across the region. We also introduced an on-demand range to reduce stock holding, ensuring a large range of products remained available while protecting brand identity at the product level. The result is a single, well-governed hub that keeps invoicing simple, stock lean, and the Nikon brand consistent everywhere.
National Grid
Energy


Challenge
National Grid needed a simple way to offer welcome boxes to their teams across the UK and the US. They had a long-standing issue with logistics, which made the new starter journey complex and inconsistent. With sites spread across two countries, keeping stock visible and getting kits to people reliably had become a real drain on internal resource.
Solution
As a global merchandise agency, we developed a curated range of meaningful and sustainable products that aligned with National Grid's brand values and ensured consistency across all markets. We implemented a streamlined ordering platform, enabling teams to order kits as required, and established a robust warehousing and fulfilment solution in both the UK and USA. Throughout the project, we maintained high service levels, providing reliable inventory management, efficient distribution, and a seamless onboarding experience for new employees around the world.
Custom reporting
Reporting capabilities are essentially endless.
Any metric or value that is captured can be retained, saved and exported in endless combinations to create a report to suit your needs.
Reports can be scheduled to be sent out automatically, daily, weekly, monthly or quarterly, based on your requirements.
We can provide additional data on request, including customer service call metrics, website analytics and survey responses.
Store Reporting Dashboard
Order summary report
Orders placed by region / department
Live product stock levels
Orders placed by region / departmentOrder summary report
PUNCHOUT
An intuituve cohesive B2B experience.
Our Punchout system provides a secure link between your merch store and your eProcurement or spend management platform, keeping ordering, approval and reporting where your business already works.
Connects with
The Punchout Journey
Your procurement platform
Coupa · SAP Ariba · Ivalua · Lark
Secure punchout login →
MerchOS store
Browse, build and submit the order
← Cart & PO returned
Approval & spend tracking
Stays inside your existing system
Our Edge
Why teams choose MerchOS.
Purpose-built for merchandise, developed in-house, and backed by a full-service agency, not a reskinned eCommerce tool.
Purpose-Built, Not Repackaged
Our platform was built from the ground up for merchandise, no retrofitted eCommerce tools or third-party workarounds.
Fully In-House Development
No outsourcing. We control every line of code, which means faster updates, better performance, and tailored solutions.
Advanced Enterprise Features
Punchout (Coupa, Ariba, Ivalua), SSO, order approval flows, reward balances, and advanced reporting, built-in and fully supported.
Real Fulfilment Integration
Live warehouse integration ensures accurate stock, faster dispatch, and minimal admin.
Flexible to Fit Your Brand
Brandable UI and enhanced landing experiences make each store feel like a true extension of your business.
Scalable Support Teams
Dedicated consultants, creative studios, and client service teams behind every store, not just a helpdesk.
We Support You Beyond Software
From physical pop-ups to live activations, event support, and logistics, we're a full-service agency.
We Don't Sell Data
You're the customer, not the product. Unlike free or white-labelled services, your users' data stays private.
ISO 27001 Certified
Unlike many platforms, we meet global security standards, your data (and your clients' data) is safe with us.
Subscriptions
Plans designed to grow with you.
A one-time setup covers the build, onboarding, branding and integrations. No hidden fees, then a subscription tier that fits your needs.
Moments
A short-run gifting store built for a single campaign, event or product drop, curated range, your branding, ready in hours. Pay monthly, close it when you're done.
What's included
- Simple landing page
- Curated product range
- Gift code generation + optional email delivery
- Multi-region shipping with product filtering
- Single consolidated invoice for shipping
- One product, one unit per recipient
- Rolling subscription, close it anytime
Lite
Ideal for getting started with branded merch, a simple setup with a curated selection of stocked products, without the complexities.
What's included
- Client owned stock, up to 12 products
- Single region
- Shipping from 2 days
- Straight to products basic UI
- Access to sales reporting tools
- Delivery costs charged to client account
- Single client entity invoicing per store
Business Most popular
More customization and control, credit card payments and made-to-order ranges. Perfect for growing teams or campaigns that need to scale.
What's included
- On-demand + stocked products
- Multi-region support, UK + EU shipping
- Shipping from 2 days
- Enhanced brand identity UI
- Account, PO upload, card + Apple Pay
- Gift, redemption, discount codes
- Google Analytics support & CMS access
- Multiple legal entity invoicing
- 25 hours of build support
Enterprise
Everything in Business, plus advanced configuration for large-scale operations, SSO and Punchout integration, dedicated support, and powerful tools for high-volume stores.
Everything in Business, plus
- Enhanced configuration options
- Sustainability product tags
- Custom content
- Enhanced checkout configuration
- Single sign-on (SSO) access
- cXML Punchout, Coupa, SAP/Ariba, Ivalua
- Multiple legal entity invoicing
- Security and privacy reviews
Setup & subscription
Every tier has a one-time setup fee and a monthly subscription. Pricing shared on enquiry.
Bespoke features
Any custom development is quoted following a specification discovery.
On a Global Scale
Need to reach further audiences?
Looking to connect with audiences in new markets around the world? We have solutions to support you.
We'll add new locations as an additional service to your existing subscription and setup charges, reaching more people for a reduced additional cost.
Where We Operate
Let's Get Started
Ready to bring your merch to life?
Talk to Brand Revolution about the right MerchOS tier for your team, and get your store live.