Giving something back
At Fluid, we think beyond profit to support projects and make a meaningful contribution to the wider community. Whilst we certainly aren't perfect, we're authentic - and always try our best to deliver products with minimal impact on our environment, and give back to the community and projects that benefit others - not just ourselves.
We promise to be responsible, which means that our drive to help inform better product choicesgoes beyond the pursuit of profit. Our Futures group at Fluid is dedicated to finding ways to do thing better - listening to new ideas, starting conversations, and encouraging small changes that make our industry a better place.
Way back in 2006, we launched 'Eco Incentives' as an environmentally led sub-brand of Fluid. It soon became clear that our eco range not so much of a niche and more of a central part of our ethos and core business - so we merged it into the core brand. We went on to achieve carbon neutral status and ISO 9001 & 14001 accreditation, as it became obvious that strong purpose meant good business. Better business allowed us to do more beyond profit.