Case Study: Westcon-Comstor
Westcon-Comstor is a value-added technology distributor of category-leading solutions in Security, Collaboration, Networking and Data Center. Through their unique physical and digital distribution network, they extend their partners' global reach while providing the local expertise needed to successfully navigate worldwide opportunities.
This campaign was targeted specifically at new channel partners of Westcon-Comstor within the telecommunications sector.
We were approached by Westcon-Comstor, who wanted to put together a high quality welcome pack of promotional gifts to distribute to their new channel partners. The packs needed to have a focus on fresh and innovative products to reinforce Westcon-Comstor's expertise, innovation and authority in their field.
Projects like this are always so much fun to work on - but the challenge is often getting the selection of products right. We needed to make sure that the items in the welcome packs were on brand, on budget and on time - but we also needed to provide products of high quality and perceived value that showed Westcon-Comstor’s technological innovation.