TIME Magazine
The Challenge
TIME Magazine wanted to boost subscriber referrals with a meaningful, branded giveaway.
The item had to be cost-effective, lightweight for mailing, and aligned with the magazine’s iconic look and feel, while also celebrating TIME’s storied history in a way that would appeal to loyal readers.
The Solution
Fluid created a bespoke wall calendar showcasing TIME’s evolution through the decades. Designed to be both visually striking and easy to ship, the calendar featured a minimalist aesthetic that mirrored TIME’s signature editorial style.
Printed locally in the UK, it also supported sustainable practices and reduced international shipping impact.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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