Case Study: Simply Business
Simply Business is an insurance broker that provides business insurance and landlord insurance. It’s one of the UK’s largest business insurance brokers, with over 500,000 businesses and landlords protected through them. In 2017 they became a B-Corp this recognised their positive impact on people, society and the environment.
Every year Simply Business host their annual ‘hackathon’. The team gets together to work on projects outside of the day-to-day. They range from important business or society projects to ones just for fun. This year's theme was 'Hack your Habitat' it’s about being open to interpretation and encouraging teams to be broad with their ideas around the term ‘habitat’. Simply Business wanted a product that matched their B-Corp credentials and one of their core values which are ‘Caring for the planet’.
Finding a product that met Simply Business’ core values and B-Corp status is a challenge we’d relish. Being a fellow B-Corp, we understood the type of product they would require. We presented a range of products that would provide maximum brand impact, and minimal impact on the environment. Branding was also important to them; the item needed a large branding area to make the most of the Hackathon’s impactful logo.