Leeds City Council: Leeds Cycling
The Challenge
To celebrate the Tour de France passing through Leeds, the City Council needed a large-scale, eye-catching installation that would attract crowds, energise media coverage, and create a visual focal point near the race’s start line.
The activation had to be unmissable, drawing in spectators from the nearby train station and standing out across global broadcasts.
The Solution
Fluid developed a completely bespoke inflatable installation: a 7m x 4m Pantone-matched bicycle designed to reflect the excitement of the Tour and the spirit of Leeds Cycling.
We handled everything from concept and creative to production, delivery, and on-site installation, ensuring a seamless experience for the council and its audience.
Impact
Installed in Leeds City Square for the week leading up to the race, the giant inflatable became a crowd magnet and a media darling, capturing attention on the ground and across international broadcasts.
The activation generated massive visibility for Leeds Cycling and demonstrated the city’s creative approach to event engagement.
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