Case Study: Jaffa
Jaffa is one of the oldest and most well known citrus fruit brands. They are proud sponsors of England Netball, England Hockey and Scouts
Produce a high quantity, low cost item to be used for a promotion throughout the summer months. The product must be high impact, fun and have en element of longevity to it. It must not be a throw away item but an item that can be kept and reused.
Customers at well known superstores, where the product will go on sale as a POS offer/promotion. Targeting buyers of fruit as part of their general weekly shop.
The product must be food safe and carry credentials to be sold with food and hold all the relevant health and safety features.