Case Study: ITV Choice
ITV Choice is a television channel owned and operated by ITV. Available for English speaking adults throughout Asia, the Middle East and Africa – the channel reaches over 100 countries and territories.
Viewers or attendees of their showcase events in South Africa.
ITV Choice contacted Senior Account Manager Jess Collings for help with a project they were working on. The channel asked Jess to source some bespoke cushions for one of their showcase events in South Africa.
The cushions were to be used as dressing on stage - to be placed amongst the furniture at the venue. The product designs and material had to fit within the showcase as part of the ITV Choice brand.
Getting the exact look and feel that ITV Choice were after. These were to be highly visible branded items.