Case Study: ILM
ILM is the leading specialist provider of leadership qualifications in the UK and is part of City & Guilds Group.
ILM’s employees and colleagues.
The Institute of Leadership & Management presented Fluid with a very specific brief. They wanted to produce notebooks with bespoke insert pages in line with the launch of the new ILM brand. These notebooks were to be used to encourage colleagues to get on board with and understand the new vision. We worked with ILM to help them engage employees across the different business units within the City & Guilds Group and to get them excited and engaged with ILM's new brand launch.
There was a very tight timescale due to the brand launch,also the client required bespoke insert pages to communicate their new brand identity.