Case Study: Google
If you’re not sure who or what Google is… Google it?
This campaign was to be launched at Mobile World Congress - arguably the biggest mobile event of the year. It features launches of top smartphones, watches, tablets and more - and covers the hottest emerging trends in the industry. Safe to say, then, that the show is a pretty big deal, packed full of influencers and big brands...
Google wanted a unique giveaway to serve as a link to Google and their partner brands - the underlying message of which needed to reflect Google's "Be Together - Not the Same" mantra. It needed to appeal to a mass market across multiple demographics, but retain the ability to be personalised.
Each year Google play a major role at Mobile World Congress. This event is the world's biggest exhibition for the mobile industry. All of Google's partner brands exhibit at the show such as LG and Samsung. Google needed an exciting and innovative idea to make sure attendees moved around the show visiting partner brands.