Case Study: Genetic Disorders UK
Jeans for Genes Day is the annual fundraising campaign for Genetic Disorders UK, the national charity that supports children affected by a genetic disorder.
Charity / Retail - the products from this campaign are intended to raise funds and awareness through retail stores and from their online shop.
Every year Jeans for Genes look to produce a black 'fashion t-shirt' which has celebrity endorsement, as well as a white fundraising t-shirt which bears their logo. They also produce a logo pin badge as well as a SpongeBob SquarePants badge, as they've been donated the rights to use the SpongeBob SquarePants character to help raise funds. It was our job to produce and supply all these items, making sure everything went as smooth as can be.
Sales Director Josh and his team faced many challenges! The black t-shirt design is always created through a competition, which meant production lead times could become a challenge! We also needed to offer a t-shirt style that would appeal to a broad range of people.
The SpongeBob SquarePants badge (as well as its box and backing card designs) needed to be approved by Nickelodeon as well as Jeans for Genes.
The launch date for the Jeans for Genes campaign was already set, and time was ticking, meaning we needed to work to tight deadlines.