DKNY: Stories Launch
The Challenge
To support the launch of DKNY’s new fragrance Stories, the brand needed customisable merchandise that could bring its campaign message—
NYMADEME_—to life.
The goal was to print multiple variations of this message on the same product type, requiring a creative production method that allowed flexibility without inflating costs.
The Solution
Fluid proposed tote bags and t-shirts as hero merchandise items for the launch campaign.
To meet DKNY’s unique customisation needs, we combined screen printing for the base slogan with a clever transfer print method for the variable endings (e.g., LOVE, STRONG, BOLD), enabling message flexibility and cost savings.
We also supported DKNY’s logistical needs, providing assorted sizes and managing packaging and delivery for influencer kits and retail activations.
Impact
The campaign merchandise was a hit, driving brand engagement across PR events, in-store promotions, and internal brand moments.
The initial success led to multiple reorders, and the client praised the responsiveness, creativity, and problem-solving approach that brought NYMADEME_ to life with style and impact.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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