Case Study: Cobb Europe
The target for this campaign was to be attendees to the British Pig and Poultry Fair - particularly chicken producers and farm managers - and also attendees of a large trade show in Germany.
Cobb Europe are the world's oldest poultry research and breeding company. Over the years, Cobb has grown from being a rather small scale company to being a global supplier of genetic breeding stock, and recently celebrated their 100th birthday.
The brief was to produce a range of products to celebrate Cobb Europe's 100 year anniversary. Products needed to be small and easy to hand out, but at the same time communicate the Cobb brand and message to attendees clearly and quickly. It was up to our Senior Account Manager Marie to source a range of classic giveaway products for the historically well known global company, in pretty large quantities.
As Cobb had very specific requirements regarding the products that they wanted to give away, Marie ensured the products were both exactly what they wanted but at the same time complimenting the brand and the Cobb ethos. Having ordered various products with Marie before, our client wanted to repeat some of these classic products as well as introduce some new giveaways for the 100 Year Celebration. Having visited us at our yearly merchandise show at the Newmarket Racecourse, the client loved the new products we had on display. They asked to see how the Cobb brand could be translated on to these new products.