Cobb Europe
The Challenge
To mark its centenary, Cobb Europe needed a range of branded giveaway items that celebrated its legacy while resonating with poultry producers
and farm managers attending two key trade shows.
The products had to be compact, brand-aligned, easy to distribute in large volumes—and, above all, memorable.




The Solution
Fluid worked closely with the Cobb Europe team to create a cohesive anniversary merchandise collection that balanced classic
giveaways with fresh ideas.
We updated their popular branded coasters with a centennial design and sourced a wide range of high-impact items, including pens, USBS, keyrings, notebooks, pen pots, and branded tote bags. Each piece was tailored to carry the 100-year message while staying practical and cost-effective for mass distribution.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.









