Case Study: Basketball World Cup
The International Basketball Federation, more commonly known as FIBA is an association of national basketball organisations which governs basketball worldwide.
Attendees to FIBA Basketball games
FIBA’s This is My House campaign organised in association with FIBA Media was part of the FIBA World Cup Qualifiers taking place during 2017 and 2018 with the World Cup taking place in China in 2019. FIBA had two specific requirements:
- Design T-Shirts to be worn during warm ups by the players that will then be given out to the crowd.
- Handle all the organisation of the project. This included design, production and shipping of the goods to each federation in time for the games.
With the qualifiers taking place around the world in a continental format over two years there was a variety of challenges faced by Senior Account Manager Mark. These included:
- Different artwork files - As Mark was dealing with different federations from around the world the artwork would arrive in many different formats.
- Customs - There were many different customs regulations to adhere to so Mark and the team had to work out the best solution to these regulations.