Case Study: American Airlines
The world's largest airline, American Airlines has a vast international and domestic network - an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries - so it's safe to say they're a pretty big brand!
This particular brief was aimed at attendees of AA’s house presentations to corporate airline partners, sales conferences and travel fairs.
Our Sales Manager, Amy, was tasked with coming up with a giveaway that perfectly encapsulated American Airlines. It had to be unique and fun but also useful and practical.
In the ever changing world of promotional merchandise, Amy knew that this item needed to be special to fulfil her client’s needs. Once the product was chosen, a further challenge came to translate a photograph into a 3D product - nothing our studio couldn’t handle!