Case Study: Rowan's Hospice
The Client:
Rowans Hospice offers specialist palliative care to those with life-limiting illnesses, their families, and carers in Portsmouth and South East Hampshire.
Target Market/Industry:
Visitors of Rowans Hospice charity shops and various charity events.
The Brief:
To celebrate the 20th anniversary of The Rowans Hospice, we were asked to develop a core range of promotional products to help increase revenue whilst maintaining the spirit of the charity.
The Challenge:
The challenge was to create a range of products that included a 'Stained Glass Windows' concept, reflecting the stained glass window in the chapel, the spiritual heart of the hospice.
The Solution:
Creative conception, design, product selection and development, distribution and warehousing were all tightly managed to create a “Heart of the hospice” product range that would increase revenues, whilst supporting and reflecting the ethos of The Hospice during their 20 year celebrations.
This range included greeting cards, bags, placemats, diaries, drink trays, coasters and mint cards. We also implemented marketing initiatives, including the creation of a bespoke online merchandise store, in-store POS and direct mail campaigns.
The Results:
The response has been phenomenal, with sales through all 20 of the charities shops and mail orders far exceeding expectations, so quantities on repeat orders have been increased, all adding to much needed revenue required to continue and further the work of the Charity.
We are very proud to announce that this campaign also won the prestigious 'BPMA Campaign of the Year Award' for 2014!
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